Jakub Jaskiewicz

That analysis of the IPA’s Databank (Binet & Field 2007) demonstrates that advertising is most successful when it seeks to increase penetration, not loyalty.

http://martinweigel.org/2012/02/13/the-participation-paradox-how-to-survive-it-how-to-prosper-from-it/

strategy

What makes a planner.

strategy

Skills Of The Rockstar Planner, PSFK.
More on YouTube, link: http://www.youtube.com/user/PiersFawkes/videos?query=planner

strategy

Paid & Earned Media: Building an Integrated Strategy.

strategy

The views of Umair Haque, Havas Media Labs Director as to how brands and companies need to adjust their marketing strategies for the 21st Century.

On losing and winning pitches. W+K London.

Every so often, there is a move to try to put an end to pitching. BBH used to refuse to pitch creative work. I don’t think they still cleave to this principle. Crispin Porter in the USA had a brief period where they said they wouldn’t pitch. I believe they do now.